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Saudi Arabia, as the biggest commercial vehicle market in the Middle East, has long been one of the strategic overseas markets for Chinese bus makers. Although all major bus makers around the world are eyeing bigger market shares in the country, Zhongtong Bus has managed to survive and prosper in this highly competitive market.
In 2008, Zhongtong exported 1,600 units buses & coaches to Saudi Arabia; in July, 2014, it delivered 2,186 units school buses to the country; in 2019, 830 units Zhongtong school buses arrived in the country for operation. Considering the harsh weather and operation conditions in Saudi Arabia, the bus maker had a special after-sales service team stationed in the country all year round to address local customers’ immediate needs. With more customized products for local bus operators, it has long established a solid reputation among the locals. So far, the number of Zhongtong buses in operation in Saudi Arabia has reached 12,000 units.
Zhongtong officially launched its internationalization in 2005. With a full knowledge of the international bus market, it has been constantly updating its marketing strategies and has won a number of certificates in recognition of the high quality of its buses & coaches . So far, the company’s buses & coaches have been sold to over 80 countries and regions across the globe.
Chinabuses.org, a bus industry news portal established in 1999, now boasts a readership across the globe. It has now become an important window for bus & coach operators in nearly 200 countries and regions to know Chinese bus & coach brands.
Playing a pivotal role in promoting the internationalization of Chinese bus brands, Chinabuses.org aims to help Chinese bus makers achieve more sustainable development in their overseas marketing and thus enhance their overall competitiveness in the global market.