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Summarize : It’s known to everyone that Chinese bus and coach industry was hard influenced by dismal market needs. However, there is a bus brand performing excellent in Gansu, because this is the only bus brand finished their sales task previously. It’s learned that till now its sales volumes has already been up 40% year on year.
It’s Higer that can be always seen in Gansu passenger and tourism markets. Chang Xiaodong, General Manager of Suzhou Higer Bus Company Limited, was quoted as saying that last year sales volumes in Gansu were 70,000,000 yuan, and sales volumes of this year is up to 100,000,000 yuan .
"The reason why we can make such good results is that we have made successful market transformation,” Mr. Chang told journalist modestly. Two years ago, tourism in Gansu is hot and Higer concentrated on tourism markets. But in the last two years, Mr. Chang predicts that market increment will transform from tourism to passenger vehicles according to his survey and analysis of related market, so they had shifted to passenger markets.
Higer Bus running across Changjiang Tunnel
"Till now our sales volumes have already up to 400 units, about 70% were from passenger markets.” It’s learned that Gansu is the second seriously hit area, and many local vehicles were damaged in different degree. So, bus market in Gansu in the first half year was not that bad as overall market. And there are over twenty minority nationalities in Gansu, so some national characters are needed in this market. “Only knowing well of needs of specialized group can win their acceptance.”
With higher and higher degree of recognition of its brand, Higer became medium and high bus brand and mainly luxurious bus market. "Annual sales volumes of luxurious bus market in Gansu is about 300,000,000 yuan, one third is for Higer.”
And this is also related to their breakthrough in public transport market. They have secured several big orders this year. “Thirty buses were purchased by Gaolan district, ten buses were bought by Lanyun which is the biggest public transport company in Lanzhou, and sixteen buses were ordered by Tianshui,”introduced by Mr. Chang, “But public transport market is sometimes occasional, not as stable as passenger vehicle markets.”
"According to feedbacks from customers, there are three advantages Higer holds, the first is that its framework is excellent to fit local special road conditions, the second is that the bus is perfectly sealed and rust protection so it can effectively prevent rusty in Hexi prefecture, and the third is that its appearance is also excellent among like products.”
"Vehicles are sold by their quality, but stable development depends on after-sales services,” explained Chao Xiaodong. Indeed, previously customers will lose if there are no good after-sales services.” It’s learned that Higer Bus set up their service station all over Gansu Province, and there are already three service stations in Lanzhou alone. And they will provide door-to-door service for whole-sale customers.