E-MAIL
Recently several domestic well-known bus builders are keen on developing motor home, such as Youngman and King Long. Is such vehicle so profitable?
Zhongtong motor home
Market prospect of motor home
Motor home is rather popular in western countries on holiday tourism vehicle; however, it’s just the beginning for domestic motor home market with annual sales volumes less than 1,000 units.
Youngman bus released their first A class motor home in early 2009. And they deem that motor home is rather profitable compared with buses, and it’s an inevitable choice to produce motor home since China is the biggest Market with rapid increase rate.
Since middle class in China are getting bigger and stronger, such consumption demand will be bigger; Xiamen King Long Coach Co., Ltd. produced their first motor home in 2008 based on King Long chassis. Their products have more competitive price with similar quality and technology.
And Great Wall Automobile has entered motor home market for more than five years, and their performance in motor home market is also very attractive by their advantages on special vehicle manufacture and remodel.
Make use of bus chassis
Youngman’s technology structure and production platform is proper to produce motor home and market demands are getting bigger with economic development. They adopted Neoplan chassis, while some spare parts are hard to purchase, such as sanitary bath equipment, water-supply line and sewer and satellite TV sets.
Youngman’s consumers are mainly government and companies, since they have needs for mobile officing and commercial receptions. One motor home can receive several clients and it can also show their passion and ostentation. And it’s much cheaper compared with the price of imported motor home.
Obstacles are waiting ahead
The US is built on wheels, but Chins is different from America in habits and customs and traditional culture, so there are only small numbers of rich people have such needs. So it’s still hard to traditional culture motor homes in China.
Motor home encampment is a significant sign in developing motor homes. It’s learned that there are over 20,000 such camps in the US, and there is only a few in China.
In addition, domestic Highway Code prohibits full trailer run on highway and related standards and regulation on motor home are also not perfect.
To solve the problem, we need reallocate motor home builders, tourism and government resources. If positive policies from government can be released, motor home market can be driven accordingly.