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Cummins, the American diesel fuel engine manufacturer took the decision to regard the Chinese market as the breakthrough to get rid of the depression of the global financial crisis. Currently, it was the key point of the great attention.
Cummins ISLE4 340
Recently, Cummins announced its development strategy in China in Beijing. Because of the recession of the Chinese commercial vehicles market in 2009, the general sales of Cummins fell in 2009. Although it has been several decades that Cummins set up the joint venture in China, the actual performance in China is not as good as expected. Cao Si"de, the new vice president in charge of China business introduced the development strategy that since 2010, the ego-centered strategy would be changed to adapt the Chinese market within 5 years. The tailer-made products ranged from high-end to mid-market in China. There is about 10% growth in the Chinese commercial vehicle market in 2010 and it is estimated that the sales amount of Cummins can reach 2500 million USD with year-on-year growth of 20% in China market in the first year of the strategy adjustment.
The experts thought that in terms of the localization of the foreign accessory magnate, the current fierce competition of the Chinese auto accessory industry will be tighter with new intense lash.