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Exports of China bus industry decreased about 50% under the global financial crisis last year; as one of the rising company, export amount of Bonluck Bus surpassed 360,000,000 yuan (52,734,000 USD) last year, up 60%. And over 100,000,000 yuan (14,648,000USD) sales amounts were from Europe, Middle East and South America etc newly developed markets which are new main markets after United States and Australia.
Bonluck Bus JXK6122, exported to Europe
Sales of Australian markets were 180,000,000 yuan (26,367,000 USD), ranking the first.
The reason why Bonluck Bus can make such achievements lies their steady development in Australia markets. Bonluck Bus has taken active measures to Australia markets: adjusting product mix, releasing economic and simple equipment buses to meet various needs, and they also invested a lot to develop new bus models for segment markets, for example, they have exported nearly one hundred new bus model JXK6830 to Australia in 2009.
Bonluck Bus JXK6110, newly developed for Australian markets
Bonluck Bus paid much attention to development of new markets, and they have exported to Europe, Middle East as well as South America etc markets, and sales volumes were up to 120,000,000 yuan (17,578,000 USD) with contribution rate up to 33%. Bonluck buses like JXK6137 luxurious coach, low-entry public transport buses, 18-meter CNG city buses, hybrid and pure electric buses got recognition by customers from emerging markets. Bonluck JXK6120 low-entry city bus was praised a lot when joining ECE authenticating, and its safety property is deemed better than some European brands.
It’s a new start for Bonluck Bus in 2009. Apart from their steady markets in Australia, they are looking for more shares in European, Middle East and South American markets, and they hope that their sales volumes in South America may surpass 100,000,000 yuan (14,648,000 USD) in 2010.