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On 24 March, it is known at Asia Pacific Maritime 2010 that Weichai-Moteurs Baudouin(Singapore) Company registered by Weichai Group would formally set up in Singapore on 25 March. This company is the first branch company of Weichai Group in Southeast Asia, marking its another important step towards the internationalization target of establishing global brand.
Founded in 2002, Weichai Group is well-known for the largest-scale research, development and production base of engine in the world. Its head headquarters is located in Weifang, Shandong (China), the city of kites of the world. Weichai is the first domestic H-share listed corporation in Hong Kong and returns to mainland China. This group has three listed companies with income of 10 billion USD and owns 40 subsidiaries such as Shaanxi Heavy Truck Duty Automobile Co., Ltd, Shaanxi Fast Gear Co., Ltd., and Shaanxi Hande Alex Co., Ltd. It merged with Hill Engineering Group, Hill Steam Group to found Shandong Heavy Industries Group, formed the pattern of harmonious development of four industry plates of power assembly (engine, transmission, axle),engineering machinery, commercial vehicle and auto parts. It is the only company with two golden industry chains of commercial vehicle and engineering machinery in China. In 2009, Weichai Power successfully acquired the French Moteurs Baudouin engine company with a hundred year"s history, obtained the products, technology and brand of Moteurs Baudouin and became the largest-scale, most powerful multi-function engine and power system group in China.
Since foundation, it has established the objective of making international group. With many year"s effort, the research and development platform has been buildt up with 12 series various, full range of middle and high speed diesel engines, covering the power range of 30-10000hp. WD615、WD12、WP10/12 have been the preferred engines for Chinese heavy-duty vehicles, engineering machinery and large-sized buses. The market occupation of these products is over 40% and 80% in the accessory market of 8 tons-above heavy-duty vehicles and 5-ton loaders. In particular, the performance indexes of National standard Ⅲ LandKing series WP10/12 reach the world advanced level. Currently, the market share of Shaanxi Auto heavy truck and Fast transmission in the 14 tons-above heavy-duty vehicle market is more than 12% and 85% respectively. "Weichai Power Engine","Shaanxi Auto Heavy Truck" and "Fast Transmission" gained the honorable title of "China Famous Brand" successively. The traditional market of Weichai Group is marine machinery market. In recent years, the share of 1000hp-below marine machinery market is over 75% and there are 8 series middle speed diesel engine(160、170、200、230、250、270、320、400). It comes to 50% in 1000-3000hp marine machinery market to make sure the absolutely leading position in the market. Meanwhile, the company has considerable market share in middle and small power ship machine marine machinery market and good reputation.
With more than 4000 professional technicians specializing in research and development of vehicles, power assembly and parts, Weichai Group launched LandKing, the first engines with proprietary intellectual property rights in China, in accordance with the National standard III in 2005. The economy, reliability and environment of engines(National standard Ⅴ) developed in 2008 all come to the international top level. It possesses "state-level technology center", world-level product labs and R&D centers in America, France, Austria, Shanghai,Chongqing，Hangzhou, Xi"an and Weifang in China. In 2009, the engineering technology research & development center of commercial vehicle power system assembly and the innovative strategic alliance of engineering machinery and new energy power industry has been examined and approved by China Ministry of Science and Technology. Many projects have been listed in China" 863 Plan".
For a long time, Weichai Group has always kept frequent trade communication with the countries in Southeast Asia that is one of the regions with vigorous economy and great potential all over the world. The starting of China-ASEAN Free Trade Area accelerates the economic development of Southeast Asia. As one of the representative countries there, Singapore has good technology and economy environment with huge potential and is the vantage point to master the new market trends.
Tan Xuguang, the chairman of Weichai Group showed that Weichai-Moteurs Baudouin(Singapore) Company would make the supporting center of sales service, logistic warehousing center, training center and remanufacturing center of Weichai Group in the Southeast Asia area. It is certain to increase the support of Weichai Group on its partners such as distributors and facilitators in the whole Southeast Asia area, boost the communication and cooperation between China and Singapore in economy and technology and play active role in the local economy through employment.
The principal of Weichai-Moteurs Baudouin(Singapore) Company expressed that based on the development platform of Singapore brand company, they would respect the local law and customs, continuously develop and improve the product adaptable for local features, introduce talents, seek win-win with partners home and abroad and further deepen the cultural blending and traditional friendship to facilitate blooming economy.