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Yutong B2C brand allegation in CCTV was grandly published on June 11, the night of opening ceremony of South Africa World Cup. As the second largest large and medium bus builder, just less than Benz, Yutong commercial advertisement attracted nearly one hundred media as well as customers.
"Dream builds the life” is brand allegation and theme of the advertisement. Yutong is advertising in CCTV from June 11 to end of September, World Cup period, to improve brand awareness and influence.
Deputy general manager Wang Wenbing addressing the opening ceremony
Mr. Wang said that as the leading bus builder in China, publication of the advertisement is complying with higher requirement on brand construction. Societies of all circles are paying more and more attention on bus industry, and they are responsible to deliver values of buses to people. They are shifting paying attention to bus operators to passengers directly.
Starting ceremony
Bream builds the life is composed of six parts, namely school buses, city buses, tourism coaches, and shuffle buses, and the scenes include children growth, waiting seniors to get on city buses, carrying children in mountains to outside world to change their lives, helping businessmen by airport shuffle bus, and finishing short business trip to make success.
Advertisement scene of Yutong
Traditionally sales of buses is B2B model, in this way bus builders are facing their direct customers, namely bus operators. And Yutong is doing very well in bus marketing in China, and they are also the first few bus manufacturers to put marketing as the priority in company development.
Advertisement scene of Yutong
Yutong unique brand promotion method helps Yutong to make breakthrough. And they are really carrying millions of people every year to build their dreams.
Dream builds the life is not just a slogan, and it means that Yutong will care end users’ needs generally and systemically by good products, perfect services.
Yutong is always heading marketing in bus industry. And the shift from B2B to B2C is undoubtedly advanced in domestic bus industry. And the humanity care, emotional appeal will also trigger huge response among bus industry and customers. Currently competition of single product has passed; brand competition is becoming fiercer. Yutong is completing strategic deploy in China bus industry.