E-MAIL
Volvo Buses has received an order for 400 city buses for Casablanca in Morocco. One core reason that Volvo secured the order is that the buses have low life cycle costs. Morocco had been a key market for Volvo’s various companies for many years and the Volvo brand is very strong in the country. Both Volvo Buses and Volvo Trucks are currently market leaders in Morocco.
Volvo city bus in Morocco
From having previously worked through importers, Volvo started a proprietary marketing company in Morocco about ten years ago. This investment was a step to further strengthen its presence in the country.
Morocco is in a highly expansive phase, with major investments in infrastructure, tourism and industrial development. Expanding the public transport system is a key step in this development.
An increasing number of cities in the country are choosing to allow private companies to take over the responsibility for public transport, to make it more efficient. In
Casablanca, the city bus traffic has been handled by the company, M’dina Bus for the past five years. M’dina Bus has currently 500 buses in operation and is now investing heavily in increasing considerably their bus fleet with an additional 400 buses, which will be purchased from Volvo Buses.