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On 28 June 2010, World Brand Lab, the international brand recognition and praise agency issued the list of China"s 500 Most Valuable Brands 2010. According to analysis of the finance, consumer behavior and brand strength, "King Long Bus" brand from Xiamen King Long United Automotive Industry Co., Ltd. ranks in the "China"s 500 Most Valuable Brands 2010" with the value of RMB 8.416 Yuan, 680 million Yuan more than in 2009.
World Brand Lab announced the first "China"s 500 Most Valuable Brands" in 2004 and "King Long Bus" is selected smoothly in successive 7 years. The brand value grows from 4.908 billion Yuan to 8.416 billion Yuan and increases 71%, ranking top in China bus builders.
King Long ranks top in the industry for obvious achievements in products development, market share and brand building, brand influence and good reputation since its foundation, in particular, the brand impact in Western Europe, Australia, Middle East, Africa and South America. In 2009, it exported 3,554 buses to 59 countries and regions, covering 1.23 billion Yuan and occupies No. 1 in the exporting ranking. Long years, King Long served various large-sized activities such as Beijing Olympics Games 2008, World Expo 2010, and Guangzhou National Games 2010 with reliable quality as well as excellent service.
Robert Mundell, the president of World Brand Lab said "Brand is the language for the world, also the business card for the country. The biggest competitiveness for China is the developed manufacturing industry. However, it lacks of global brands for China and the transformation from "Made in China" to "China Famous Brand" should be realized. "
As the China bus builder that implements overseas strategy earliest and has the largest exporting scales, "King Long Bus" increasingly becomes the world brand and sets up example for the domestic bus companies toward the international market.