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VDL Bus & Coach is repositioning itself in order to be ready for the future. The new strategy is based on two elements: a newly developed VDL logo that symbolizes the current market strategy of the company, and a new integral strategy for vehicle construction.
VDL Citea 2010
For bus and coach manufacturer VDL Bus & Coach, 2009 was a turbulent year. Despite the declining demand, the company invested in new products and processes. In doing so, the company concentrated primarily on profitable growth for the future. VDL Bus & Coach endeavours to become one of the best three bus and coach manufacturers in all of Europe. With the new strategy, the company has fully prepared itself for the future.
Also renewed is the look of the current line of buses – apart from the completelyu renewed Futura the Citea line buses become a new frontal treatment.