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CHANA Auto posted their brand strategy, new logo for CHANA Auto and their passenger vehicles on October 31 in Beijing. CHANA will try to adjust their brands including to separate passenger vehicles and commercial vehicles.
CHANA new logo
CHANA Auto plans to sell six million vehicles till 2010 to be listed leading auto brand in the world.
The original oval and red logo for commercial vehicles including mini cars will not change. And the logo for passenger vehicles will use newly designed V shape which delivers victory and value.
CHANA Auto will gradually getting rid of depending on mini cars that much, and they will put passenger vehicles as their core business, with support of commercial vehicles.
In addition, CHANA Auto is also planning a high-end passenger vehicle model to enter this market.
Hafei and Changhe have been purchased by CHANA Auto end of last year, although the new brands brought much more vehicles sales for CHANA, there are still a lot of problems on these brands, so CHANA Auto is trying to integrate their brands by posting new logos.