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BEST, as the strategic product of JAC, has become 6m-7m medium-and-high-end national product.The brand idea of BEST in 2012 is to upgrade customers" value enjoyment and maximize customers" value.
Positioning in high-end tourism market, BEST reveals its competitiveness. In June, 2012, some imported brand with stable price started sales promotion, which means the phased victory of BEST in 7m high-end market.
Booming development of tourism market propels the prosperity of tourist bus market and its diversified development. Through sufficient survey and analysis, BEST converts the core value requirements into competitive advantage and makes its strategy in 7m tourism market.