FAW Wuxi Diesel Engine Ready for National IV
2013-06-21
The implementation time of National IV emission standard has been postponed due to fuel quality and diesel engine technological problems. From July 1st this year, China will step into “National IV Era”. Compared with the postponed situation of fuel supplying in accordance with National IV until 2014, Wuxi Diesel Engine recently held national service skills competition for National IV and natural gas engines and showed its advance.
The implementation time of National IV emission standard has been postponed due to fuel quality and diesel engine technological problems. From July 1st this year, China will step into “National IV Era”. Compared with the postponed situation of fuel supplying in accordance with National IV until 2014, Wuxi Diesel Engine recently held national service skills competition for National IV and natural gas engines and showed its advance.
After mass-auditions in April, from May 9th to 10th, 2013, the final of Wuxi Diesel Engine brand conference of “refined core” with “service makes brand, skills shows charisma” as its theme, i.e. national service skills competition, was held. Technological elites from 30 service stations throughout the country unveiled a duel based on National IV and vehicle breakdown removal of natural gas engines, which fully interpreted the meaning of “refined core” with their excellent skills.
Why does a engine manufacturing enterprise launch a specified service brand? In 2012, China continued to hold its first place in vehicle sales, together with 130 million possessing capacity and the leading growth rate. Correspondingly, China’s service complaints were 23.8% of the world, in which service spirit, staff’s technology and service charge stand out. All of these mentioned above showed that vehicle market’s competition has changed its focus from product itself to brand competition, and price to service competition.
As a state-owned enterprise of diesel engine with a long history, Wuxi Diesel Engine decided to be the precedent to launch the first service brand—“refined core” in the engine manufacturing field. Such a special decision dose not mean that Wuxi Diesel Engine is following blindly or goes for sensationalism. It is out of self and industrial development.
As for the market, possessing capacity of Wuxi Diesel Engine has almost up to the number of 4 million, ranking among the best of diesel engine industry and covering trucks, buses, construction vehicles and agricultural vehicles. Therefore, with “exquisite, lean and sincere” as its appeal point of brand value, “refined core” is omni-established. There’s no denying that Wuxi Diesel Engine has the responsibility to provide better service.
In actual combats for so many years, Wuxi Diesel Engine has formed a professional training system, including thorough training regulations, professional technology training base and leading product training system. Apart from that, Wuxi Diesel Engine is also equipped with service managements of three different levels, from service experts, service managers to service technicians, which is a comprehensive and professional management. The continuous improvement of service system together with accumulative customers’ praise needs to sublimate into a symbol of strong identification. As a consequence, “refined-core service” emerges out.
In addition, the perfect service network that Wuxi Diesel Engine built in the diesel industry is also the brand basis of “refined-core service”. Over 1,500 service stations are established with average service scale less than 50km. What’s more, 27 parts central storage, 92 specialized stores and 70 agents around the country can respond to every request form service stations and users in correct and speediness. All of these just ensure the birth of the brand.
