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On June 28th, 2013, Changan school bus popularization project in hundreds of cities with “Changan school bus tour around China” as its theme held a launch ceremony in Dingzhou. Itinerant exhibitions of Changan school bus would be held in over one hundred cities of four regions in China in succession. On the ceremony, Changan released the first China school bus popularization recommendation, which advocated that governments should rationalize school bus management responsibilities, implement supporting policies for school buses, and create a good environment for popularizing school buses. For enterprises, they should strictly adhere to school bus safety standards, reduce earnings estimates, and manufacture school buses which children can afford. For schools, they should create harmonious studying environment, choose international safe school buses and care our next generation as well as Chinese Dream. For parents, they should inspect on school bus safe operation, refuse illegal and unqualified school buses, and support school bus popularization by your comity. Changan school bus appealed to the society for endeavoring to create a harmonious environment with safe operation, which could make a contribution to school bus popularization in China.
As the earliest military industrial enterprise in China, Changan has taken “strengthening the country and enriching the people” as its responsibility since established in 1862. After the school bus problem came out, Changan highly focused on national guiding policy for school bus as well as the serious situation that children had no school buses to take because of the high price. Led by leaders of Changan, Changan closely paid much attention to children’s safety when they are out, making a series of R&D and manufacturing plan of school bus. All of these are with a hope that more children could have school buses to take.
At the beginning of its development, Changan school bus set “doing the school bus is doing the public welfare” as its development belief. At present, our China is still a developing country, which means there are still lots of poor and needy places. In those places, there are even lots of children who cannot afford the school. As a school bus enterprise, we must benefit the society much more by making more schools affording school buses and more students having buses to take. Changan school bus indicated that it would manufacture safe, economic and suitable school buses of its independent brand, unswervingly combining our circumstance of China. Meanwhile, Changan hoped that it can attract more people and groups to devote themselves and love to public welfare.
Changan is doing like what it said. As far as Changan is concerned, social value and responsibility of an enterprise can only be reflected by manufacturing school buses of quality and safety, meeting students’ demanding and making the vehicle responsible for their safe attending and leaving school available. In 2004, Changan began R&D and selling of dedicated school buses. By now, Changan has become a manufacturing enterprise with the most complete school buses in China, which now has professional school buses on new standard of six series and 20 kinds in 5.1 meters to 9.2 meters. Through ten years’ endeavor, Changan school bus has exported accumulative over 3,000 buses and its domestic sales is over 6,000 buses. Based on these, Changang is among the best in its market volume.
Simultaneously, to get their buses into markets as soon as possible, Changan school bus figured out a way of accurate and effective marketing in its practice. CCAG had a meticulous marketing research on national sales market and made a market subdivision and supply strategy in detail. Product design and R&D depends on demanding. Accurate marketing realizes Changan’s accurate and scientific control over customers’ demanding. And effective marketing realizes customers’ lighthearted operation with after-sale service. Therefore, the development basis of school bus popularization is created.
Changan school bus with hope and dream sets out from here, bringing China school bus popularization dream of Changan staffs to various places of China. Changan school bus tour around China will deepen its popularization belief. One hundred cities of the tour just outline the map of Changan school bus popularization. With these ten years, Chinese school bus grew out of nothing by Changan. In addition, it also realized that Chinese school bus grew from a single product to various kinds of series. Changan realized the breakthrough from domestic top sales to international top exporting order. Changan staffs with their endeavor hope that each Changan school bus on the road to school is safe for ever. Furthermore, Changan school bus also hopes that more children can afford taking the dedicated Changan school buses. This is Chinese school bus popularization dream of Changan.