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On July 18th- 21st, the 3rd China-ASEAN (Thailand) Commodity Fair was successfully held in IMPACT Exhibition Center of Bangkok. The CACF was sponsored by China Foreign Trade Center of the Ministry of Commerce, attracting customers from Thailand, Malaysia, Singapore, India, Burma and Laos, etc. Higer Bus Company Limited took an active part in the CACF.
Given the features of Thai market mainly consisting of city buses, tourist buses, light duty vehicles and pick-up, well-prepared Higer decorated its exhibition booth with the backgrounds of all-series bus models. Higer Show buses, which were specially driven from Malaysia, with the ornaments of Higer flags made the brand of the company conspicuous. Besides, corporate video, gifts and snacks were prepared as well.
Higer exhibition booth caught the attention of local government. The delegation of the House of Lords of Thailand led by the first Deputy Speaker visited Higer booth, which highlighted the bustling scene. Higer grasped the opportunity to introduce its products and presented the paper bus model to the Deputy Speaker as a gift. After visiting the buses on display, the Deputy Speaker spoke highly of Higer and promised to recommend local customers. Furthermore, former Premier also visited Higer exhibition booth and accepted the gift.
The CACF turns out to be a success for the brand promotion of Higer, which received 85 companies on the scene, including six intending to purchase Higer products. Higer sales representatives will pay a return visit to these companies. We are convinced that the rejuvenation of Higer in Thailand is predictable.