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: Linglong Tyre holds a work seminar themed at “green technology drives the future” in Beijing on July 20, 2013. At the seminar, Linglong Tyre demonstrates its latest R&D on new products, application and market promotion to tens of complete vehicle manufacturers such as FAW, SINOTRUK, SHACMAN, and Foton, etc.
Improvement of quality pushes forward sales performance
In 2012, sales volume of Linglong Tyre grows by 17%. In the first half of 2013, the growth rate is far bigger than the tyre industry’s average. From Jan. to May, the production of China’s tyre industry increases by 8.12%, and Linglong Tyre sees a growth rate over 20%.
Quality of Linglong’s tyres is widely acknowledged by complete vehicle manufacturers. It is learnt that Linglong establishes an improved quality management system by strengthening monitor and control on tests on raw materials, production and test on finished products. To ensure the unification of products, each branch company is allocated with a test line on finished products worthy of 60 million to 120 million RMB.
Linglong Tyre also takes the lead in exporting market. From Jan. to May, Linglong maintains a double-digital growth rate, particularly in European market, while the delivery of the whole tyre industry only increases by 4.39%.
According to statistics released at the seminar, Linglong also makes effective results in adjusting product mix. For instance, the diagonal tyre takes up 7% proportion in 2012 and it is 13% in 2010. Middle and high level products like semi-steel and steel tyres take up a rising proportion. In the past five years, the output value is doubled, but the number of employees only increases by 20%. Relying on automatic production facility, the operation efficiency is greatly improved.