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In October of 2013, King Long, the leading bus enterprise of China, attends BUSWORLD Kortrijk European Coach for the fifth time, launching three exquisite coaches up to Euro VI emission standard. This not only shows the close step following European bus market but also indicates King Long’s determination of extending EU market step by step. In the exhibition, King Long also held delivery ceremony of No. 40,000 exported vehicle to show King Long’s success of its overseas extension for now.
King Long holds delivery ceremony of No. 40,000 exported vehicle
From Oct. 18th to 23rdof 2013, the 22nd BUSWORLD Kortrijk would be held, where European famous commercial vehicle brands such as Benz (Setra), Iveco, MAN (Neoplan), Volvo, Scania and VDL, attend with strong kinds of vehicles.
King Long is deeply rooted with BUSWORLD European Coach Exhibition and has become the symbolic element of China bus on EU market since 2005. Taking BUSWORLD European Coach Exhibition as its platform, King Long develops fast by virtue of constant improvement of technical innovation, technological improvements, quality control and brand establishment. Taking the lead of entering European market, King Long brought China bus to rise in the overseas market, contracted the gap between China bus and international leading bus manufacturers and made China bus become emerging strength influencing world bus layout.
King Long excellent performance on BUSWORLD Kortrijk European Coach Exhibition
King Long exports over 40,000 vehicles leading China bus industry
On Oct 18th, Xie Weiguo, director of King Long Overseas Marketing, delivered No. 40,000 exported vehicle to French dealer, witnessed by overseas media and customers at the exhibition. This is not only a significant event worth remembering for King Long’s overseas export but also meaningful for China bus overseas export. It stands for a new landmark for China bus in overseas bus market.
Xie Weiguo said, “Since 2000, King Long began its overseas expansion strategy achieving exporting No. 10,000 vehicles by 2009. Then, King Long keeps developing steadily. Now we all witnessed King Long’s No. 40,000 exported vehicle. For over a decade, King Long witnesses and promotes overseas expansion process of China automobile industry. Setting this as a new start, we would embrace exciting future.”
Delivery ceremony of No. 40,000 exported vehicle by King Long
In the 25th anniversary of King Long’s establishment, King Long is planning international layout with global horizon, endeavoring overseas market and selling vehicles to the world. At present, King Long is becoming renowned China bus brand of the widest overseas market layout, largest range of vehicles sold, and closet technical level to European high-end bus manufacturers. Its vehicles are sold to five continents, including Asia, Australia, South America, Africa, and Europe. 95 countries and regions are King Long’s service areas. In 2012, King Long’s export sales revenue is 2.1 billion Yuan. In 2013, King Long rises to No. 1 within domestic industry for its vehicle export sales.
King Long is the first China bus enterprise approved by EU authentication occupying EU market. It means that King Long has already capable of providing system solutions for international leading bus operators. Since 2005 entering EU market, King Long performs excellently with almost 20 bus models approved by EU authentication, covering travel passenger transport, urban transit transport and intercity passenger transport and providing service for over ten EU countries. King Long successfully built commercial cooperation with European large passenger transport companies. In 2013, a year of depressed economy in Europe, King Long keeps increasing its sales revenue in EU market.
Liao Liqiang (in the middle), the Chinese Ambassador to Belgium, visits King Long stand
International quality bus made in China
Xie Weiguo, director of King Long Overseas Marketing, said, “According to EU regulations, countries of EU should implement compulsory Euro VI emission standard since Jan. 1st of 2014. King Long keeps its step following international advanced standard and bus technological development trend closely by which renewal and technical enhancement of China bus are led. Three different coaches up to Euro VI standard exhibited at the stand make King Long become one of the several bus manufacturers with capability of manufacturing Euro VI vehicles. The focus of European market, the reaction speed and excellent power of China bus manufacturer connecting the world are together shown.”
The primary reason why King Long gets so much approved by international customers especially EU customers lays in the continuing following international advanced standard and bus technological development trend. King Long tries to be up to international advanced quality in technologies and manufacturing skill. Therefore, King Long can provide high cost-performance solutions for customers and improve competitiveness of China bus in the international market.
As for international authentication, King Long has already got approved by EU, the United States, GCC, Australia, and Russian. King Long reacts to each upgrading of international regulations timely.
For these recent years, King Long invests more to improve core technology and technological level for achieving China bus’ transformation from low additional value to high additional value. In 2012, King Long vehicle cathodic electrophoresis production line was into operation improving the durability and safety of vehicle. Meanwhile, King Long testing center was into operation to make test approval ahead of product R&D. Based on five themes of safety, energy conservation, environmental protection, comfort and reliability, this testing center established three parts of road test, structure test and dynamic test possessing capability of product approval and technical breakthrough of vehicle and parts in the whole process and angles. King Long also built new technology development department and postdoctoral working station setting automobile electronics, telematics and intelligent management. Independently researching Longyi telematics technical platform, King Long leads the upgrading of China bus value with technical elements.
King Long stand gets much more attention by overseas media
In order to adapt to demanding of EU customers, King Long is now in improvement of exported vehicles to EU in technology, purchasing and manufacturing process. Simultaneously, newly built European production line is into operation since October, which would enhance quality of vehicle and customer’s satisfaction.
King Long provides vehicles as well as comprehensive service for customers to ensure service follows vehicle everywhere, which is an important reason of King Long’s continuing expansion. For now King Long has established over 50 authorized dealing stations and service organizations. Service networking has been built in over ten countries with two accessory centers in EU area.
By innovative mode King Long wins the global market
Along with profound economic globalization, China bus manufacturers compete in overseas market in a hot state. Conventional competitive means have been stuck. Since financial crisis broke out in 2008, fluidity of global capital market decreases severely. As a result, lots of overseas terminal customers contract their investments or become financially-strapped. For quite some time, China bus manufacturers export vehicles by the one and only trade financing without enough medium or long-term financing. To resolve financing problem of dealers and terminal customers has become an essential factor influencing exports of China bus enterprises. Thus, King Long innovates its marketing mode and provides comprehensive financing service for its dealers around the world since 2012.
Overseas customers vigorously negotiate the cooperation in King Long stand
In August of this year, King Long provided medium and long-term financing service for dealer in Peru which is the first attempt of domestic bus enterprise to solve financing problem and is groundbreaking in export financing solutions of China bus. King Long would apply the successful financing mode in Peru to other regions especially those European regions in debt mires. Innovation in financing by King Long would powerfully enhance winning orders of dealers and terminal customers which is beneficial to further overseas market and expand brand influence. Meanwhile, King Long explores to build up direct selling mode to further overseas blank market as well as build more widespread marketing service network.
Guo Renxiang, GM of King Long said, “King Long would continue pushing its global overseas marketing strategy. We would embed new international technology into product and improve technical content with technical elements. Setting international leading passenger transport system solution provider as the goal, King Long would set an example for China bus manufacturers establishing its own famous brand in exporting China bus.”