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On Oct. 16th of 2013, more than 40 Zhongtong buses were shipped on Bahamas Roll-on Roll-off ship at the universal ro/ro wharf of Tianjin Port to export to Bahrain of Middle East, which was the first time for Zhongtong bus exported to Bahrain.
Since 2003, overseas business of Zhong Bus has kept increasing which has become the important pillar of its performance. In the time of stabilizing its conventional market increase in Middle East, South America, Southeast Asia and Africa, Zhongtong bus also started to explore high-end markets of Europe, Australia and the United States. Overseas exporting business continues increasing establishing comprehensive sales and service network.
Zhongtong bus enters Bahrain market
Excellent performance of Zhongtong Bus in overseas market comes from farsighted strategic guidance. Back in 2003, Zhongtong has already established specified overseas marketing company to develop international market, which was one of the earliest enterprises developing international market. In 2005, Zhongtong made a strategy developing international market, which was also one of the earliest enterprises to make international strategies. Thus, from product R & D to manufacturing, and marketing developing to after-sale service, Zhongtong enhanced its support. Therefore, sales in overseas market of Zhongtong increased 100% per year from 2003 to 2008 and came to its peak in 2008.
For recent years, global economy was stricken severely by international financial crisis including bus industry. However, Zhongtong bus does not slow down its marching step toward international market for a single second. Oppositely, Zhongtong Bus strengthened its investment of developing international market and enhanced network building as well as after-sale service team especially internal after-sale service support system. Hard work pays off. Along with recovery of overseas market in 2010, overseas market of Zhongtong kept breaking through especially in 2012 and 2013 by consecutive orders from Saudi Arabia and Morocco. Internalization of Zhongtong Bus is of continuing development. Overseas market has become an important strategic support of Zhongtong Bus, taking up a fourth of the whole revenue.