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The Kortrijk 2013 kicked off in Kortrijk, Belgium on October 17. As the world"s largest and oldest professional bus show, it attracted more than 380 exhibitors of buses and components from over 32 countries to participate in this event.
As a globally major bus and coach supplier, Yutong grandly launched two new bus models with Euro VI engines at the bus show, which are specially made for the European market, namely the ZK6121HQ school and intercity bus and the ZK6938HQ intercity bus and tourism coach. Both of the two bus models reflect the Yutong’s consistent brand appeal of safety, durability, economical efficiency, comfort and so on. Hu Fengju, VP of overseas marketing of Yutong Bus Company, hosted the bus launching ceremony. In addition, Liao Liqiang, Chinese ambassador to Belgium, Luc, founder of and other distinguished guests were invited to unveil the new buses. The guests praised the workmanship and technology of the two new Yutong buses.
A scene of Yutong bus launching ceremony
During the bus show, Yutong, besides launching the new bus models, also elaborated the strategy of the European market.
In respect of the European market, Yutong will apply a steady market strategy. Yutong concentrates more on the international competitiveness of its products, spare parts support, after-sales service and customer satisfaction than the export volume.
Up to now, Yutong has exported its buses to France, Norway, the Czech Republic, Israel and other countries, and will gradually strengthen the cooperation and deepen the market process. Meanwhile, after the long-time market investigation, product development and product certification, a number of Yutong buses have passed the WVTA certification of EU, covering the market segments of city buses, tourism coaches, commuter buses and so on.
A scene of Yutong bus launching ceremony
In addition, among the EU and other countries which adopt EU standards, Yutong’s service and spare parts networks have covered nearly twenty countries in Western Europe, Northern Europe, Central and Eastern Europe, and also covered the neighboring countries like Israel, Turkey and so on, fully ensuring the operating rate and satisfaction degree of customers.
At present, Yutong has successively launched a series of products which fit the needs of the European market, and is gradually optimizing the sales and service networks. In the future, Yutong will continue to be dedicated to becoming your long-term partner and creating maximum value for customers.