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Recently, Xichai remains getting overseas orders one by one under the competitive market. From Jan. to Oct, overseas sales of Wuxi Diesel exceeded 11,700 units, increasing 11% year on year. Dual increases of quantity and market share were achieved. And product structure showed development trend of high technological content.
The reason why Wuxi Diesel export sales increases What’s behind the growth?
Brand marketing breaks through single machine export
Outstanding sales data depend on excellent performance of Wuxi high-end power as well as precise marketing strategy of Wuxi Diesel overseas marketing department. In 2013, Wuxi Diesel implements overall overseas service new mode and establishes 6 overseas offices at abroad such as Chile and South Africa, which pushes overseas service in line with international standard and finds the breakthrough spot of single machine export. Thus, stable new growth spot is formed. For now, prototype fitting phase is in process after completing delivery of Wuxi Diesel engines of pickup 4DW93-84E3 and 4DW93-84E4 projects exported to West Asia. Meanwhile, international population of Wuxi Diesel gets higher by brand marketing of overseas offices. Wuxi Diesel engine inventories of Kazakhstan, Chile, South Africa and Vietnam keep increasing.
Cooperation improves parts export
In 2013, overseas marketing department increases parts export share greatly by cooperation with parts manufacturers. In Jan., Wuxi Diesel got CA6DL1－30 engine orders equipped with FAW CA4161 of 60 units exported to Indonesia, 4DW inter-cooling engine orders of 100 units to Vietnam and 300 engines for generating sets exported to South America, Brazil and Russia. In Oct., 100 Wuxi Diesel Auwei engines equipped in Wuxi buses were exported to Sultan. At present, project of Foton exported to Algeria in Changsha has completed prototype delivery and would begin delivery in batches.
In Indonesian market, FAW Qingdao Automotive J5 tractor equipped with CA6DL1-30 has become the hot seller. Wuxi Diesel engines get equipped in dump truck, truck and concrete mixer. Wuxi Diesel CA6DL1-28/30 engine has become the major and hot seller in Indonesia.
Optimize structure and increase parts share
In 2013, Wuxi Diesel overseas marketing department adopts key breakthrough, comprehensive development from center to the whole, strategic cooperation and service to expend market shares and more reasonable export product structure. In the first ten months of 2013, products equipped with Wuxi Diesel Hengwei engines take up 34.2% of the whole automotive export, increasing 4.2% than last year. Portion of Wuxi Diesel parts in major parts manufacturers increases 6% than 2012. What’s more, export of Wuxi Diesel engines in Hunan Tongxin fitting products achieves 100%. The export products include truck, engineering machinery, bus and generating equipments.
Data tells that export portion of Wuxi Diesel engines equipped in bus, dump truck and tractor increases greatly.