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As the flagship bus of official business travel, Higer H5C is a cross-boundary vehicle of commercial vehicle and passenger vehicle. VIP version of Higer H5C is awarded Annual Official Business Travel Bus of 2014 Annual China Light Bus Selection.
Consumer trend of domestic light bus market is various and individual with more detailing and professional requirements.
Higer H5C expands new official business travel bus market segment
Higer has been dedicating itself to large-medium bus field. In order to adapt to changeable market requirements, Higer expands its production line and covers bus field of shorter vehicle body. Recently, Higer focuses on light bus market, developing Higer H5C as private and special vehicle for official business reception, short-distance passenger transport, small-group short-distance travel, individuals and enterprises. Thus, new official business travel bus market segment is developed by Higer.
Wang Xinliang, director of Higer Brand Management Department, said that demanding for light bus by relative travel agents and vehicle renting companies was gradually increasing to form a distinctive emerging market. For now, there are about 8,000—10,000 buses within this market segment, which is of great potential in the future 5 to 10 years.
To satisfy market demanding and improve brand value, Higer H5C proceeded with its independent development and research based on the latest technical platform. Higer not only takes full use of this classic vehicle type but also does more local design in function configuration, humanized demanding and details.
Higer H5C upgrades its appearance, interior trimmings, interior space, technology and security. Its appearance is elegant and interior space is huge. This super large space can give passengers and drivers comfort. Meanwhile, luxury configurations, such as electronic navigation system, top air conditioner, anion air purifier and DVD player, can give people on the bus good comfort and enjoyment. Furthermore, engine of Japanese Toyota technology stands out among the same kind of buses by its combustion efficiency.
Higer H5C interior trimmings is of commercial and practical features. The simple instrument board in the driving area is equipped with ergonomics and reachable electrical components. Steering system and transmission is clear and precise, which is convenient. Good sealing components are set in the front door, sliding door and rear door. Sound-proof material on the roof compartment is consisted of 10mm felt. Sound-proof and thermal insulated material of engine compartment is consisted of unilateral flame retardant non-woven fabrics and semi-solidified felt, which owns good effects of sound and thermal insulation and low noise.
What’s worth mentioning is 19 different seat layouts of Higer H5C, which ensures that various demanding of customers could be satisfied. Interior ceiling adds luxury feeling. Equipped with 2 air purifiers, 6 loudspeakers, center console and practical devices, this light bus is full of humanized design.
Since Higer holds its own and special idea about market, its light bus market goal is for middle and high end market. It attention is on differentiation, seriation, high-end theory and customization.
Higer H5C is of two power, gasoline and diesel. Its gasoline type can be equipped with engines of 2.4L and 2.7L. Its diesel type can be equipped with 2.5L engine. Both of these two types can meet customer’s demanding of power performance.
As for its product series, Higer H5C now owns long-wheelbase type of 5.4m body, followed by developing 4.8m short-wheelbase version and 5.9m superlong-wheelbase version to satisfy market demanding.
As for its purposes, Higer H5C has become a platform of multiple purposes by virtue of its advantages in space and performance. Its different versions are police vehicle, ambulance, mail vehicle and VIP commercial vehicle.