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In 2013, sales revenue of Zhongtong Bus in overseas markets would exceed 620 million Yuan by exporting almost 1,800 buses, which is definitely a major benchmark for China bus overseas export in 2013.
In 2013, Zhongtong Bus made major markets more explicit, divided over 20 major regions and integrated sales channels and resource allocation to core markets according to years of experience in overseas markets, change of international export trend and enough market researches. Meanwhile, Zhongtong focused on developing over 20 new dealers besides present ones. So far, Zhongtong has already owned more than 50 dealers which help speed up its development in overseas market.
Apart from acceleration by structure adjustment in market’s depth, improvement of product and order quality just hits the spot. In one hand, this good harvest of optimized order quality shows in advantage of batch orders, increasing high-end product export and increasing profit of orders. In 2013, Zhongtong Bus got the order of 879 buses from Saudi Arabia market. Based on improved configuration of buses, increased total price of buses achieved almost 200 million Yuan. 113 buses in Morocco project contributed over 80 million Yuan. As for East Africa, annual exported LCK6125A buses were almost 100 units, achieving 50 million Yuan due to more high-end configuration. 52 LCK6129H high-end buses exported to Chile and Ecuador were more than 40 million Yuan as a whole, profit percentage of which was over 6% higher than average level of other orders. In addition, Zhongtong overseas company put forward plan and development trend of regional superior product through analysis of market demanding and development trend. Thus, optimization of local requirements and subsequent brand influence had taken place in more markets, including LCK6125A in East Africa and NAVIGATOR (LCK6129H/LCK6137H) in South America. In South America, NAVIGATOR has become been equivalent to luxury bus.
What’s more, the reason why product can enter overseas market needs operation of market as well as authentication. Recently, Zhongtong exported buses have passed Russia Completed Vehicle GOSTR Certification, Middle East GCC Certification, North America CMVSS Certification, Australia ADR Certification and Nigeria SONCAP Certification, which helped Zhongtong Bus further its research about overseas regulations and accumulate various international authentication experience. In 2013, Zhongtong LCK6958H again passed all authentication items of EU ECE and Russia GOSTR. GOST certification is a compulsory security certification of market access, which is taken as the passport for access to Russia and Commonwealth of Independent States for manufacturers. Zhongtong expanded overseas market and broke down technological barriers.
In 2013, various improvements helped Zhongtong achieve leaping development from quantitative change to qualitative change in its overseas market. Since the beginning of 2013, overseas orders poured to Zhongtong Bus ceaselessly. After 576 buses of Saudi Arabia and 126 buses of Morocco, Zhongtong began its service in Algeria, Chile, Peru, Philippines, Russia, Singapore and Thailand and exported its buses to Bahrain and won the bid of foreign-aid project in Afghanistan for the first time. Zhongtong Bus made good performance in both operation and after-sales service, establishing good image of China bus in overseas market. In 2013, Zhongtong gradually formed its stable markets in East Africa and South America by increasing sales and recovered its Middle East market out of the past decreasing market shares. Overseas market by Zhongtong Bus again became a shining star of export within bus industry in 2013.