Hande Axle Makes Breakthroughs by Exporting 72,000 Axles

Shaanxi Hande Axle Co. Ltd. hits a historical high in terms of exports in 2013 by selling 72,000 pieces of axle assemlies abroad, rising by 30.6% over last year. The export takes up 21.3% in its total sales, 1.6 percentages higher than last year. The business for bus axles also undergoes leap development, growing by 243% year on year.

Such a remarkable achievement largely depends on HanDe’s strategy by improving quality and service and its marketing ideology of helping customers succeed. At the beginning of 2013, Hande sets out to allocating domestic and overseas markets. Its brand influence and reputation is further enhanced by exploring market, adjusting structure, strengthening fundamentals, improving sales network and promoting cooperation and organizing various value-added service, laying a solid foundation for exports.

HanDe has been striving for increasing exports which is regarded as the most important step for HanDe to realize internationalization. Comparing the export sales of the past three years, it is easily found its export has been growing steadily and such a momentum is increasingly strong. Thus in 2014, HanDe comes up with a “stereoscopic sales model” which means to help customers succeed and pay more care to customers.