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In the first major break from its corporate identity, First buses in Somerset are being given a new green livery with no external First branding. The operation is being renamed The Buses of Somerset. The new look will be applied to 68 vehicles based in Taunton and Bridgwater.
Along with the new brand, First is introducing an easy-to-read timetable booklet which includes fares and thumbnail sketches of places of interest along the routes, and upgrading its bus stations in Taunton and Bridgwater.
Alex Carter, director of The Buses of Somerset, explains: “Bus travel is an integral part of many people’s lives in the county. Having listened to feedback from our customers, we are now embarking on a long-term plan to completely renew and refresh First’s offering with our goal being to make it much more community- focussed and customer-friendly.”
First is also teaming up with Apple FM, a Taunton-based community radio station, to promote its travel news and organise joint events for customers over the coming months.