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In response to the provincial government"s call for a new round of economic development based on quality improvement, Zhongtong Bus carried out "Brand Building Year" throughout 2013 in an effort to further implement its brand strategy and strengthen its competitiveness. After several rounds of stringent assessment and appraisal made by some leading experts in the industry, Zhongtong Bus is recognized as an Excellent Brand in Shandong in 2013.
On Mar, 28, 2014, Liaocheng Municipal Government held a citywide conference on quality improvement. Wang Zhonglin, Mayor of the city, announced a list of companies which have won the honorary title. Sun Qingmin, General Manager of Zhongtong Bus, was also invited to give a speech on behalf of all the honored brands.
Mr. Sun points out that Zhongtong has pursued its development road based on quality products. So far, the company has won a series of honorary titles, including "National Hi-tech Enterprise", "National Export Base of Whole-body Vehicles", "Excellent Brand in China", "Brand Name Product in China", "New Energy Bus Brand in Shandong in 2013", and "Best Employer in China"s Bus & Coach Industry". In recent three years, Zhongtong Bus has maintained fast growing momentum with the highest growth rate among its counterparts.
To date, the company has set up a production base for new energy buses with an investment of 1.138 billion RMB (183.5 million US dollars) and an annual production volume of 30,000 energy-saving and new energy buses. Covering a total land area of 1,450 mu, the project boasts a total building area of 520,000 m2. In addition, Zhongtong has introduced 811 sets of large-scale equipment from both home and abroad, internationally advanced production lines, electrophoresis technology for whole vehicles, robot automatic coating technique, robot welding technique, etc.