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From May 1 to May 7, the 9th Lagos Motor Fair & 3rd Auto Parts Expo was held in Lagos, a port city in Nigeria. Higer Bus brought two pick-ups, one light bus and one city bus on display. For the past fourteen years, the exhibition in Lagos, together with its sister exhibition, Abuja International Auto Parts Exhibition, have successfully attracted a number of internationally well-known auto makers as well as thousands of visitors and wide media attention. As a high-profile auto parts exhibition in West Africa, this year"s event is organized by Nigeria-based BKG Exhibition Ltd. So far, the exhibition has attracted exhibitors from over twenty countries, including USA, UK, Saudi Arabia, Italy, Australia, China, France, Germany, Iran, Turkey, etc. Most purchasers are from Nigeria and its neighboring countries.
Stationed outside the exhibition hall, the four buses on display fully exhibit the bus maker"s product line. Decorated with the company"s logo, poster and flag as well as the configuration table on the frontal window screen, the vehicles immediately get visitors" attention. Also the LED TV set is playing a video specially made by Higer Bus to publicize the company and promote its public recognition.
As Logos is famous for its hot and unpredictable weather, Higer Bus set up air-conditioned reception room, making its visitors and customers feel at home.
Though it just made its debut in Nigeria, Higer Bus has already set up an unforgettable corporate and brand image among the visitors, further promoting its public recognition in West Africa. Thanks to its professional team and eye-catching products, the company received over 200 visitors and 174 inquiries from potential customers. A number of visitors who had already been in talks with the dealer of Higer Bus in the country paid a special visit to experience the vehicles, paving the way for obtaining further orders from these customers.
The exhibition in Lagos this year has further strengthened ties and deepened their mutual trust between Higer and its dealers, fully preparing the bus maker"s comeback in Nigeria.
