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According to news from Foton on 15th July, Beijing Municipal Commission of Transport, Foton Automobile and Nairobi government in Kenya together held a signing ceremony for the Nairobi Urban Public Transport Improvement Project Strategic Cooperative Agreement. According to the agreement, Foton will provide solutions for a series of public transport system problems, including the green bus integration, the traffic congestions, and the environment protection. The cooperation this time will be a role model for the public transport system construction in Kenya and other countries in whole East Africa, which will be rather helpful for the advancement of Foton’s global marketing strategy in Africa. Moreover, the agreement also signifies a shift from the product-oriented export to the concept and model-oriented export, which symbolizes a brand new overseas marketing mode for Foton.
Africa, which takes a place of strategic importance in the global automobile industry, is a hotly contested spot for automobile enterprises all over the world. With this agreement, Foton has taken a distinctive step in the road of overseas marketing, and given a new direction for the international strategy of Chinese automobile enterprises.