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According to Wang Xinliang, Director of Higer Brand Dept., the current recreational vehicle (RV) market in China is relatively small. For this reason, it is still immature to make any development plans for the market. However, the director believes the market is profiting and bus makers have to make market strategies according to the market demands.
Currently, Higer Bus boasts three types of RV products. With an annual sales volume of less than 100 units, its luxury RV is refurbished mainly for business receptions. In addition, its Mengzhilv RV is born out of its pickup model. Thanks to its favorable price, the vehicle has been well received in the market. Last year, about 100-200 such vehicles were sold, making it the company"s most popular RV model. According to the company, one of the most important factors which boosts the growth of the market is an increasing need for travel and entertainment by many middle class citizens in urban areas.
In addition, the bus maker is eyeing on the RV rental market. Judging from the current development stage, it is still quite popular for many avid travelers to rent RVs for touring around.