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On Jul. 30, 2,186 units Zhongtong school buses in yellow color queued in order, ready for shipping to their destination, Saudi Arabia. So far, the export deal made by Zhongtong is not only the largest one in China"s school bus export history but also in China"s bus export history.
Since 2008, Zhongtong Bus has been exporting school buses and city buses to Saudi Arabia. So far, the customized vehicles have been in smooth operation. Also given their attractive appearance, they have become well recognized by the local residents. After the arrival of the batch of brand new school buses in the nation, the total number of Zhongtong buses will reach 8,000 units, making it a leading bus brand in the local market.
Sun Qingmin, General Manager of Zhongtong points out the delivery of the 2,186 units school buses to Saudi Arabia well demonstrates the bus maker"s efforts for internationalization, representing a huge step forward in its overseas expansion. Moreover, it is a landmark event in China"s bus industry, showing that the nation"s bus making technologies have gradually come in line with the globally advanced level. In addition, it signifies buses made in China have become increasingly recoginized by more and more overseas customers.
According to sources, the ministry of education of Saudi Arabia first invited bids for purchasing school buses for the whole nation. As concerns about the students" safety is their top priority, officials from the Ministry of Education to bus operators nationwide have set up high standards and strict demands. Finally, Zhongtong Bus successfully won the bid after going through several rounds of vigorous exams and testing. Part of the bill will be financed by the national government and the rest will be paid by the bus operators.
After placing the order, the customer requested the delivery to be finished in less than 50 days. To achieve this certainly sounds like a mission impossible. However, thanks to the bus maker"s good planning and orderly organization, the company accomplished its task in an impressive manner, creating a new production miracle in the global bus manufacturing industry.
In 2005, Zhongtong Bus initiated its internationalization strategies. After years" of hard work, the company has received a number of international certificates. By focusing on a few key markets, the bus maker has always been quick to market changes and new trends. In response to varied market situations, the company has accumulated rich experiences in do"s and don"ts in different markets. So far, its bus products have been exported to over 80 countries and regions worldwide. Saudi Arabia, as the largest bus market in the Middle East, has always remained a strategic market for Zhongtong. Because of this, the company has been constantly making great efforts to explore the market. Now its hard work has been paid off. It is strongly believed that the delivery of 2,186 Zhongtong school buses will further strengthen its market presence in the middle east nation.