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After over one month’s journey on the sea, eleven units of Foton AUV BJ6730 school buses finally arrived in Tbilis, the capital of the nation. After beating its rivals from Europe, South Korea and Russia, Foton AUV is now officially entering a new era of internationalization for its school bus business.
In recent years, Georgia has witnessed explosive growth in its bus market. However, 90% of the country’s bus fleet is made up by European brands, especially the second hand products from the region. In this year, the government purchases of school buses were made in the public bidding on a global scale. Foton AUV from China, together with those well-renowned brands from Europe, South Korea and Russia all successfully entered the finally stage of competition. Given the great popularity of European brands, the cost competitiveness of bus brands from South Korea and the close geographic location of Russian bus brands, Foton AUV is facing heavy pressure to stand out among its counterparts.
Finally, Foton AUV BJ6730 school bus, which has been well received in China, succeeded in making its way to Georgia. Equipped with Foton-Cummins 3.8 engines, the vehicle boasts stronger driveline. Moreover, its passenger friendly design and highly reliable performance have been highly praised by its overseas customers. In addition, it provided tailor-made after-sale services to its customers. By making great efforts to explore new sales channels, Foton has successfully overcome the cultural differences and has won overseas customers’ recognition.
Georgia boasts strategic geographic location, bridging Asia and Europe. Foton’s entry into the nation represents a huge step forward for the bus maker to conquer the European markets.