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Recently, China’s National Development and Reform Commission, China’s Ministry of Foreign Affairs and Ministry of Commerce jointly published a memorandum entitled on Speeding up the Economic Development on Land Silk Road and 21st Century Marine Silk Road. According to the memo, Fujian province is positioned at the core center of marine silk road in 21st century.
Lian Xiaoqiang, President of Fujian Motor Industry Group, recently took an interview by a reporter from Fujian Daily and pointed out that the automotive industry is now well positioned to witness a new round of prosperity on the back of national strategy of “One-Belt and One-Road”. Golden Dragon exported over 8,600 units buses in 2014. Its major markets include the Middle East, South Europe and Africa, all of which are within the geographic coverage of “One-Belt and One-Road”. Maintaining a strong growing momentum, it made impressive sales achievements in a number of countries along the marine silk road, including Kazakhstan, Nigeria, Israel, UAE, Saudi Arabia, Syria, Egypt, Philippines, Malaysia, Vietnam, and Myanmar. More encouragingly, the bus maker is strategically located at the starting point of the marine silk road, empowering it with more competitiveness in its drive for internationalization.
In late Mar., immediately after the approval of Golden Dragon’s non-public offering stocks by the Securities Commission, a delegation comprised mainly by bus makers and led by Lian Xiaoqiang paid a special visit to UAE, Egypt, and Saudi Arabia.
After attending an auto show for the first time in Kazakhstan in early 2014 and delivering 100 CNG city buses to this country at the end of the year, Golden Dragon is now negotiating with the nation in the Middle Asia for another round of business cooperation.
Despite the sluggish global economy and week demand, Golden Dragon managed to achieve even better export results in 2014 and its total export revenue exceeded one billion RMB.
On Mar. 19, before taking an interview with our reporter, Wu Wei, Deputy General Manager of the Overseas Sales Dept. from Golden Dragon was busy negotiating with Italy-based FPT for the provision of Euro VI engines. “As our agent in Israel is placing more orders for Euro VI buses, we are racing against time to roll out our products and guarantee a timely delivery of our buses to our customers in Israel,” Mr. Wu said.
In 2011, Golden Dragon Euro V buses were exported to Israel. As the nation is strictly sticking to European emission standards, its Israeli sales agent Auto-Chen mapped out plans for its purchases of Euro VI buses at the end of 2014.
When the brand new vehicle went off line in Aug. last year, FPT was surprised by Golden Dragon’s R&D capability. The trial operation of 60,000 kilometers and 24-hour continuous work made the new bus reach even higher standards than those made by Europe. Thanks to this, FPT immediately showed higher enthusiasm for further cooperation.
Wu Wei proudly says that our buses are no longer synonymous with low quality and low price. 177 units of Golden Dragon buses with Euro VI standards and with a total value of 27 million USD made their way abroad.
David Ohana, Operating Director from Israel-based Auto-Chen, also gave Golden Dragon a thumb-up, saying the brand represents the best quality of bus products.
In 2014, Golden Dragon realized an annual growth rate of 55% in terms of its export, which accounted for 18% of its overall revenue.
In the face of various types of trade barriers, Golden Dragon set up a CKD Team, which has been actively involved in seeking cooperating partners in its overseas target markets and the team has already succeeded in exporting by means of CKD.
In July and Aug. last year, Golden Dragon secured a deal of 638 units of school buses with its customer from Saudi Arabia with the help of its well developed overseas sales channel, making a new record in China.
By the end of last year, Golden Dragon buses had made their way to 90 countries and regions across the globe. In 2014, the company’s total export revenue stood at 1.015 billion RMB, reaching the same level of that in 2007. Wu Wei revealed that the company is aiming at two billion RMB export revenue this year.