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As Busworld Exhibition officially kicked off at a small town, Kortrijk in Belgium, leading bus makers in China have all made full preparations for such a high-profile event.
According to Zheng Chunhui, Deputy General Manager of Luxury Coach Dept. of Higer, Scania Higer now accounts for over 90% of all luxury coaches exported from China to the high-end coach market in Europe. So far, Higer has been operating in 27 countries in EU and made its way to 38 countries and regions across the globe. Such impressive achievements are mainly attributed to Higer"s high quality products and unparalleled services.
Since 2006, Higer has been cooperating with the internationally renowned bus maker Scania. In the past decade, the bus maker has significantly boosted its brand image with the help of its strategic partner. "Scania is one of our most important global partners. We call our cooperation as "Plus Plus". Our buses are equipped with chassis made by Scania, who excels in producing chassis. The high quality of our chassis ensures the high reliability and high fuel economy of our vehicles. As one of the leading bus body frame maker, Higer is proud of itself in making the best bus body structures in China. Combining our respective strengths, we are well positioned to make the unbeatable coaches for the high-end market. Currently, our buses are made on special assembly lines according to our customers" special needs. Moreover, high quality control are implemented to ensure the best quality of our coach products," reveals Mr. Zheng.
Currently, each Higer coach made for the high-end market is usually priced at over two million RMB (400,000 USD). Customers say it is money well spent.
In 2014, Higer realized a sales revenue of 10.053 billion RMB, a large part of which is from its overseas sales. Currently, the bus maker is making all possible efforts to strive for its leading position in Europe.