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In response to Chinese government’s One-Belt and One-Road development initiative, Yutong, one of China’s leading bus makers boasting formidable competitiveness, is now fully confident to project a brand new image of Chinese brands on the global stage.
To date, Yutong has established six regional markets across the world, including Latin America, Russian-speaking region, the Middle East, Asia-Pacific Region, Africa, Europe and US market. In the meantime, its buses and coaches have made their presence in over 130 countries and regions across the world. Since 2004, the bus maker has registered an accumulated turnover of over 30,000 units large- and medium-sized buses and coaches in its overseas market. From January to October this year, a total number of 6,076 units buses and coaches made their way abroad, up by 36.7% year on year.
Yutong at Busworld 2015
What is secret behind Yutong’s impressive achievements? According to Tang Yuxiang, Yutong’s president, “our company’s success not only lies in our solid knowledge of the overseas market, but also our high quality and highly reliable products. More importantly, our unparalleled services are also responsible for our rising popularity in the overseas market.”
For all these years, Yutong has always held the view that bus sales can only be achieved after the arrival of good services. Based on such a philosophy, the bus maker never rushed to sell its vehicles in the first place. Take the European market for example, Yutong first went there in 2004. Soon, its customer-oriented service featuring timely and professional repair and spare parts provision won the hearts of many European customers. When talking about Yutong, Emond, General Manager of the UK-based MCH Corp., immediately raised his thumb, saying “we can always count on our Yutong buses. They are highly reliable. More importantly, the bus maker always provides unparalleled after-sales services without any delay.”
Yutong at Busworld 2015
After seven years’ hard work and exploration, Yutong started an explosive growth in the European market. In 2011, its sales volume in Europe reached 114 units. Nowadays, Yutong buses & coaches have been gaining fast rising popularity in many European countries, including France, UK, and Spain.
Li Gaopeng, head of Yutong Technological Research Institute, reveals that “our annual expenditure on research and development accounts for at least 3% of our sales revenue. We believe that independent technological innovations are the key to our drive to conquer the global market.” In 2004, Yutong Technological Research Institute was listed as one of the national-level technological innovation centers. In 2009, the bus maker established China’s first whole-vehicle cathode electrophoresis automatic production line. In 2014, National Electric bus Electric Control and Safety Engineering & Technological Research Center opened in Yutong. In August this year, the world’s first driverless bus, developed by Yutong, went on the road and successfully finished its trial operation.
As of the end of 2014, Yutong had formulated 33 corporate management standards and technological regulations. In the meantime, it had participated in over 10 projects which belonged to National Twelfth Five-Year Plan, National 863 Plan, and Technological Innovation Support Plan. In addition, it had applied for 273 patents in the field of new energy buses, including 86 invention patents. Nowadays, Yutong is the pioneer in China’s bus industry for technological innovation.
On December 2 this year, a bus factory jointly funded by Yutong and Venezuelan Government officially went into operation in Venezuela with an annual production volume of 3,600 units buses. Not long ago, Yutong was officially recognized as the main supplier of new energy buses in France. With all these impressive achievements, Yutong is now making more determined and confident steps forward for its globalization drive.