King Long Answers Premier Li's Call for Building a Golden Brand on the Global Stage

On March 5, at the opening ceremony of the fourth meeting of the twelfth National People’s Congress (NPC), Chinese premier Li Keqiang made a government report, in which he called for building a golden image for Chinese automobiles by further implementing the Go-Global Initiative of the auto products, technologies, standards and services. His remarks once again show Chinese government’s long-held strategy which gives top priority to the development of the nation’s auto industry.

As one of key representatives of China’s manufacturing industry, King Long has rewritten the country’s bus industry history by quickly diminishing the dominant position of Hino, Isuzu and other Japanese bus brands. Set up in 1988, King Long soon after rolled out its independently developed medium-sized and large-sized luxury coaches in 1990 and 1994. Thanks to its constant attention to the details of its bus products with high price-performance ratio, King Long has long become a national pride. In less than three decades, the bus maker has successfully gained widespread recognition across the globe through its uniquely fashionable designs, innovative technologies, unbeatable quality and unparalleled after-sales services.

This year marks the sixteenth time for the bus maker to serve at China’s annual NPC and CPPCC sessions. A total number of 59 King Long coaches, including 50 units Longwin, successfully win the entry ticket to showcase the formidable strengths of Chinese bus brand at the conference. Apart from their highly attractive appearances, King Long coaches always delivers impeccable performances for their passengers.

Apart from attending annual NPC and CPPCC sessions since 2001, King Long also made its appearance at Beijing Olympic Games, World Championships, London Olympic Games, Nanjing Youth Olympic Games, China’s First Youth Games, Xiamen International Marathon, and China’s Electric Vehicle 100 Talents Summit, etc. Now, by providing new transportation solutions, King Long is set to further strengthen its brand image on the global stage.