Grand Launch of SAIC MAXUS in Britain with LDV V80, MPV G10 and EV80

On April 26, SAIC MAXUS held a grand launch of all series in Britain, with its wide-bodied light passenger V80, MPV G10 and new energy vehicle EV80 debuted at Birmingham CV Show. This product launch has set a new record during the development of SAIC MAXUS in Britain, in terms of large scale, full series and innovative technology. After seven years of integration and innovation efforts made by Fortune 500 SAIC Motor, LDV, the once-trusted commercial vehicle brand for consumers in Britain, is bringing more product choices, more advanced technology and higher usage value. 

Britain is the origin and homeland of LDV brand. During its history of more than a century, LDV won its good reputation in terms of brand, technology and market and became one of the most trustworthy commercial vehicle brands for British customers. On this basis, SAIC Motor not only inherits brand DNA of LDV, but also injects new blood of innovation, expands product portfolio, upgrading core technology and further elevates user value. SAIC Motor, China’s largest carmaker, ranked 60th on the Fortune Global 500 list and ranked as the 7th biggest automaker in the world. It has provided all-around strong support to LDV in terms of R&D, technology, product, supply chain and branding. Nowadays, SAIC MAXUS boasts more products, more state-of-the-art technology and better services. Developing from a wide-body light vehicle to various series including wide-body light passenger V80, medium- and high-class MPV G10 and new energy vehicle EV80, it has provided more options for consumers. It has introduced engine with most state-of-the-art technology in traditional fuel wide-body light vehicle V80 and MPV G10, realizing a combination of both power and low emission perfectly and reaching the currently most advanced Euro 5 and Euro 6 emission standard. New energy vehicle EV80 grasps three indigenous core technologies including “battery, motor and electronic control”. With the max driving range of 370km and the world’s leading technology, it may become a green special purpose vehicle of zero emission for Britain’s fast growing e-commerce logistics industry. As to after-sales service, SAIC Motor launched a trade-in strategy for loyal consumers, which make them to enjoy updated products and technology. Besides V80, the wide-body light passenger vehicle which is mostly trusted by consumers, SAIC MAXUS brings medium- and high-class MPV G10 and zero emission pure electric wide-body light passenger vehicle EV80. Meanwhile, it provides competitive and attractive after-sales service, which is undoubtedly very competitive in the steadily growing auto market in Britain.

For SAIC MAXUS, with the advent of “a golden decade” in Sino-British relations, as well as an enhanced cooperation in politics, economy and culture between the two countries, the cooperation and communication in both auto markets will be strengthened. SAIC MAXUS, which combines advantages of auto industry of both countries, aim high in Europe and even in global market. Currently, SAIC MAXUS has exported to 41 countries in the world, with developed countries such as Australia and New Zealand being the biggest market. Early this year, it has delivered 260 vehicles to Irish AN Post. In next stage, SAIC MAXUS will take Britain as a focus to give a big push on European market, fostering and enhancing the brand which integrates both British DNA and SAIC Motor’s innovation quality.