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Latin America is Yutong’s key overseas market. Through vigorous development of the overseas market and involvement into the local economic development, Yutong has achieved a very high market share in Cuba, Venezuela, Chile, Uruguay and other countries. Especially share Cuba, the market share of Yutong buses has reached over 90%. In Uruguay, Yutong buses also accounts for about 90% of Chinese buses in the area.
Since the first batch of Yutong buses exported to Cuba in 2005, ten years have passed. Nowadays, the total Yutong buses in Cuba have exceeded 6,100 units, with a market share of over 90%. The city buses, school buses, long-distance transportation coaches, tourism coaches and so on are almost all Yutong buses. Instead of saying “taking city buses”, the Cuban people usually say “taking Yutong”. The buses used by the Cuban government for receiving foreign delegations are all Yutong buses.
On the celebration ceremony of 1,000,000km mileages jointly held by Cuban ASTRO company and Yutong, the Cuban First Deputy Minister of Transport spoke highly on the quality of Yutong buses and said “Yutong buses are the road king in Cuba,” that showcased Yutong’s position in Cuba.
In order to adapt to the special requirements on vehicles’ anti-corrosion performance under high temperature, high humidity and high salinity environment in Cuba, Yutong introduced the world"s advanced electrocoating process, effectively enhancing the performance and service life of vehicles.
Yutong also set up the spare parts warehouse in Cuba with an inventory worth of over 5 million USD to ensure the smooth operation of Yutong buses. In addition, Yutong also built two large service centers and 14 service stations in Cuba. The service vans can provide flexible repair service at any time when malfunction occurred on buses.
In Latin America area, besides Cuba, Yutong also set up a KD assembly factory in Venezuela, marking a new beginning for Yutong from product export to the export of technologies and capitals.
Due to the trust in Yutong buses, the Chile national football team has chose Yutong to do the transportation service for consecutive two years. According to the statistics of China Customs from 2005 to March 2016, Yutong has exported to Chile 492 buses, ranked first in China’s bus industry.
Getting customers’ satisfaction with sincerity and building “Made in China” reputation with quality are the key to Yutong’s success in Latin America, which will also become an effective measure in exploring the overseas market. “Respecting the overseas market, Yutong attaches great importance on the reputation, rather than the benefits in shot term,” said Tang Yuxiang, president of Yutong Group.