E-MAIL
In April, Higer officially signed a Letter of Intent for Strategic Cooperation with Malaysia-based GA Company. According to the letter, Higer will produce, assemble and market new energy buses in Malaysia. To suit the local customers needs and help the country build environmentally friendly and highly reliable public transport systems, the bus maker has rolled out tailor-made designs and solutions.
According to Huang Shuping, General Manager of Higer, the bus maker has been successfully made its way to a number of developed countries, including Israel, Austria, Italy, etc.
In less than two decades, Higer buses have made their way to 100-plus countries across the world and their total number has exceeded 30,000 units. Since China officially launched the Belt and Road Initiative in 2013, Higer has further stepped up its efforts in globalization.
Boasting a wide spectrum of fossil fueled and new energy buses chiefly for the high-end market, Higer is committed to building modern green public transport system for countries along the Belt and Road.
Along the implementation of China’s highs-speed rails, nuclear power stations and infrastructure construction projects in many countries along the Belt and Road, people abroad start to gain a deeper understanding of brands from China. Against such a backdrop, Higer’s popularity has been on a steady and fast rise, representing the formidable strengths of China in bus manufacturing industry.
Scania Higer buses have already taken the lion’s share of China’s high-end buses exported abroad. Higer has also successfully overcome various trade barriers and passed AEBS+ACC certificate from EU. Recently, one of its 13-meter buses has gained market access to the U.S. market and is now in smooth operation in New York.
In 2012, Higer entered Saudi Arabia and its luxury coaches achieved immediate success in the local market. Soon, Higer KLQ6122B was designated as the special vehicle transporting the royal family of the country to and from the airport. In 2015, Higer secured an order of 1,200 units buses from the country, further strengthening its market presence. In 2016, the bus maker continued to beat its rivals from China and ranked the first place in both the bus export volume and value.
Faced with cutthroat competition from the developed countries, Higer has taken a different approach to compete with its rivals. On one hand, it has rolled out a number of tailor-made products to suit the special needs of customers from different countries. On the other hand, it has always put emphasis on innovation and has developed super-capacitor city buses, which have made big splashes in the world’s high-end bus market.
Equipped with an independently developed electric control system and highly reliable power storage units, its super-capacitor bus boasts a lighter body weight and a larger passenger loading capacity. In addition, its permanent magnetic synchronous motor generates little noise and makes the traveling more comfortable for passengers. The real-time operation data are also monitored in real-time by Higer G-BOS new energy monitoring system.
In 2016, Higer super-capacitor buses were put into commercial operation in Serbia. Soon, they made their way to Bulgaria, Italy, and Austria.
To improve its customers satisfaction, Higer has already set up 95 service stations and spare parts distribution centers abroad. In the face of increasingly fierce competition, Higer makes no cuts on its prices. Instead, its high quality bus products and unparalleled after-sales services have helped the bus maker prevail in the market.
In Algeria, Ethiopia, Nigeria, Tanzania and a number of other African countries, Higer buses are still highly popular among customers. Despite their higher prices, they save a lot of troubles for their customers and help them cut operation and maintenance costs significantly. Moreover, passengers prefer to take Higer buses, bringing more revenues for bus operators.
Currently, Higer is making constant efforts in developing new products and exploring new markets. It has also strengthened its investments in its overseas KD factories, set to make big waves in the Belt and Road and beyond.
